This white paper by The Transformation Society was prepared for Adobe. It explores how content professionals are facing the breakdown of traditional boundaries that affect their subject matter as well as their professional functions. Among the issues that are influencing this evolution are: the disappearance of physical space, asynchrony of time, and the phenomenon of users as producers, including how consumers raise corporate consciousness.
In this white paper for Adobe, Ray Gallon and Neus Lorenzo explore how the evolution of communications technology has modified behaviour, culture, and value systems. Research going forward needs to focus on how the changing communicative context is affecting individuals, through their interconnection with electronic objects, and what transcendent values will define the collective vision of reality.